When rebranding Nadia Esi we focused on becoming a more sustainable brand. We wanted to make sure that our values are reflected throughout our new branding.
As some of you may know we have changed the packaging and name of the former Hair Growth Elixir to the “DEEP Serum”.
Most of our products are now stored in a premium amber glass bottle, which preserve the freshness of our unique oil infusions for longer, and can also be recycled. 120 billion units of plastic are used annually by the beauty industry yet only 9% of these are recycled! We are no where near perfect but we are on the road to making this industry planet friendly, and saying goodbye to excessive plastic packaging is the first step.
Another advantage of our glass bottles is the addition of a glass pipette, this allows the product to be distributed on the scalp with precision - so you do not end up using too much of the product, because you can see how much you are applying.
Why the name change?
Our DEEP Serum is a botanical blend of powerful essential oils, that deeply penetrate each hair follicle on the scalp to stimulate growth. We wanted a new name that describes the way our serums deeply penetrate the scalp, and increase the rate of absorption of vital nutrients.
A study in 2014 found that the use of peppermint oil resulted in prominent hair growth effects, increasing dermal thickness, follicle number and follicle depth (1)! As our DEEP Serum harnesses the properties of Peppermint Oil and Castor oil, you will have great growth benefits from our product.
The new direction for Nadia Esi is to provide our customers with the best quality products that are effective, while doing our part in the world to give back to our planet and community.